"South Africans will kick down a statue of a dead white man but won't even attempt to slap a live one. Yet they can stone to death a black man simply because he's a foreigner." R.G Mugabe

My side 2

About

>Xenophobia- a strong feeling of dislike or fear of people from other counties
>In SA though- it is most likely to be defined as the torturing of foreign people most likely viewed as aliens of some sort that take over everything.

>#SayNoToXenophobia was a trending topic on the charts after attacks on foreigners in South Africa.

>A lot of people use the social media so it must have reached millions of people.

Pros and Cons

>Gaining the trust of people and the new customers being the advantage but the tiny risk of being seen as "supporting" foreign over local as a disadvantage by your current customers or supporters.

>Of course its quality over quantity so it is a sort of a good thing not having bad people on your side

>Although the income side of the business has no good or bad people 

>But of course the majority (anti-xenophobia people) over weighs the bad (xenophobic)

Action

>Take Generations the Legacy for example.>They made a scene based on xenophobia way after the attacks but because xenophobia lives everyday inside some of our people, it still works.>This was to show people that this has happened and can still happen with the mentality some people possess.>An awareness to change people’s perspective and behaviour towards foreigners.

I Say

>During the trend it would have done a lot of companies good had their prps joined the conversation and took their stand against xenophobia
>To those that did, they probably gained a lot of hearts which of course also means new customers or followers.

>Generations the Legacy most probably did!

>Yes it might be seen as "just a PR strategy" and not necessarily a concern of the company or client
>But as long as you’re honest and it’s heartfelt (from one affected human being to the next) as it most probably affects your company or client it will show your concern and do well for your brand.

>This my PR people is a pretty good PR strategy if you ask me.

My tweets on #SayNoToXenophobia

I say every prp out there whether working for a big or small company or client, an economical topic whether affecting your industry or South Africa as a whole is something you should always engage in

Remember the famous #boycottwoolworths and ever wondered how it vanished into thin air? Here's how.

My side 1

About

>#boycottwoolworths was a campaign started by BDS (Boycott, Disinvestment and Sanctions) in hopes of stopping the company from importing products from Israel.
>They even went as far as protesting at Pharell Williams concert as he partnered with Woolworths on the "are you with us" campaign.

Pros and cons

>Yes public relations practitioners can use the social media to promote, advertise,market a brand, interact with and learn more about their consumer’s needs, receive reviews and compliments, as well as gain more customers thus making more profit.
>But the social media isn't always rosy and gloomy. On the same platforms your customers can openly criticise and challenge your brand, which can get very ugly sometimes as with the boycott on Woolworths by BDS

>BDS started campaigning early August 2014 against Woolworths to try and stop them from importing products from Israel.
>Woolworths did not respond to this except later on with a court order which limited the protesters to 150 and restricting them from violating their stores.
>This was because of the festive season and the stores were going to be busy, but it seemed the court order was unnecessary as only a mere 800 protesters showed up the next day.

Action

>Woolworths knew that they were doing nothing illegal as they don't have any political affiliations with Israel, they weren't going to lose a lot of money, plus they only sourced 0.1% of their products from Israel.
>Another reason why they didn't respond is probably because they saw the protest as absurd as it is not the only store that imports products from Israel.
>There's Dion, Game, Dis-chem and many others, so BDS must have had a hidden agenda. 
>So see public relations got to the rescue.

I Say

>The best way to avoid such incidents from happening is to be honest and transparent at all times, but should it happen I suggest your brand remain civil and not fight fire with fire. >Doing so will pleasure those negative people as you'll be giving them the attention they want and openly showing that you're being affected by their actions, so ignore them.
>With silent treatment they will eventually get bored, just like BDS.